About us

Co-founders Aletia Goosen and Candice Williams
Who we are

A safe haven for abused and trafficked women and children

Rahab Beauty Foundation is a dedicated organisation committed to providing support, empowerment and a pathway to healing for women and children who have experienced abuse or who were rescued from human trafficking.

With a mission to create a safe and nurturing environment, the foundation offers a range of services, including emergency shelter, counselling, legal assistance and resources for rebuilding lives.

We started with a focus on abused women and children, but we soon realised that the foundation will go and help wherever, and whoever, God sends across our path.

What we do

Support at every step of the journey

Emergency shelter

A safe place to stay for women and children escaping abuse or trafficking.

Counselling

Care that helps survivors heal from trauma and move forward with confidence.

Legal assistance

Help to understand rights and options, and to take the next step.

Awareness

Educating the community and advocating for a society free from violence and fear.

Meet the founders

Established in 2025 by two phenomenal working women

Aletia Goosen

Aletia Goosen

Co-founder

A B.Com Law graduate, wife and mother of two boys. Street ministry in Bloemfontein showed her that human trafficking was happening less than a kilometre from her old high school, and that you don't have to go far to make a difference.

Read Aletia's story
Candice Williams

Candice Williams

Co-founder

Sixteen years in the beauty industry and nine years of charity work. A wife, mother and domestic-abuse activist who will always fight for children's rights in South Africa.

Read Candice's story
Accountability

A registered non-profit company

Rahab Beauty Foundation NPC is registered with the Companies and Intellectual Property Commission (CIPC) under registration number 2025/352119/08, effective 13 May 2025.